Idea: Make a plea for donating blood with provocative images intended to push you in the back of your seat leaving a pit in your stomach. Sometimes you just need to be pinched so hard, it makes you jump up and react. Most people have an overall awareness, but no realization of the major blood shortage continually facing our nation.

Headline: Where exactly did you think we get it from? Copy: We can’t do it without you. Please give blood.

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