Idea: Show people they can make an impact on preventing gun violence. The campaign ran 5+ years receiving dozens of accolades along the way. None more impactful than the difference it made in a community as outlined in the video below.
Headline: A bullet doesn’t stop until it hits something. Copy: Anything. Gun violence can be random. The solution to it isn’t. Find out how you can make a difference. onemilwaukee.org
Headline: Unlike some, you have the choice to be involved. Copy: The solution to gun violence isn’t to look the other way. Help make a difference. onemilwaukee.org
Headline: Eventually, it rips through entire communities. Copy: A bullet has no conscience. So it takes all of us to exercise ours. Help stop gun violence. onemilwaukee.org
Bullet headline: Honor past victims by preventing future ones. Hands headline: With your help we can take things in a better direction.
