Idea: Show a visual transformantion of life after cancer. I’ve seen it move many to tears which was incredibly humbling and more rewarding than any award. Although, I’d be remiss to say Communication Arts and a feature article in Adweek were among the many accolades.
Much of what fuels us as creatives is to earn the respect and praise of the harshest critics: our peers. This spot also won Best of Show in the Milwaukee Ad Show where it’s tradition for the judges to say a few words. Okay so this is more than a few, but I’d like to think worth the read.
“A high level of craftsmanship was evident throughout the day of judging. One print ad after another bore the trademarks of meticulous effort. The best of the television was simple, intelligent and emotionally powerful. If print and television were the Sonny and Michael Corleone of the show, radio was the Fredo, not quite as strong or smart. On-line was sparse, but there were some good entries among the group. All in all, the Milwaukee ad community offered a body of work that can only come from individuals who see their profession as a craft and not simply a job.”
Jim Schmidt
Partner
Downtown Partners/Chicago
“When advertising realizes its highest purpose, it turns strategy into storytelling so compelling it pushes you into the back of your seat, loosens your jaw till it drops, and makes you feel and indescribable something that resides between your gut and your chest. It also sells – and powerfully. In other words, I don’t think I’ll ever forget that Oklahoma University is a serious and committed cancer treatment center.”
Keith Goldberg
Principal/Creative Director
Bureau 155/Seattle
The creatives behind ‘Hair’ truly showed how much love they had for this project. From the first image on the screen, I was drawn in. The story was so impactful that we had to watch it three more times. All the pieces came together to make a truly emotional experience.”
Tim McKee
Creative Director
Atmosphere Proximity BBDO
“For the first few seconds of this tv spot,
I felt like I knew what was coming.
This was going to be heavy.
This was going to be tough to watch.
This was going to try to manipulate my emotions.
To my surprise, it was none of those things. Rather, it was one of the more hopeful, uplifting and beautiful spots I’ve seen in a long time.” Everything from the music to the editing to the casting hit just the right note for me. Congratulations to the team that worked on it, and the client who bought it.
Riley Kane
Creative Director
Mono/Minneapolis