Idea: Lend a hand, and mind to help people. A sampling of one-offs pulled from the vault. The singular common idea was to help make a difference in someone’s life. Any opportunity to use my abilities for the greater good is one I truly cherish.
A spot they said no healthcare client would ever approve: a patient waking up during surgery. A spot they said you have less than 6 figures to produce. A spot that was awarded Best of Show as the country's top healthcare commercial in 2008 by the Healthcare Marketing Association.
Doctors tend to take themselves too seriously. That's why this spot really breaks form.