St. John's NICU
This campaign for catholic hospital, St. John’s was killed pre-maturely by 2 nuns sitting on the board. Having been raised catholic, run-ins with nuns was routine for me. But at this stage of my life, thought I had escaped their wrath. I was wrong. Fortunately, the client donated it to the Milwaukee Health Department. And it has since generated over $15 million in media and been called the most iconic and identifiable campaign the city has ever seen. And still going strong over 3 years later.