Me: As noted above, I’m a creative director. I’m also an art director, writer, designer, leader, mentor, and builder of creative departments in small, medium and large agencies and cities. I’m a husband, father, cyclist and dog lover. Lastly, I’m full of energy and passion, but never full of myself.
Experience: Although it doesn’t jump off the page of my resume, I’ve worked with the Goliaths and learned about running big brands with big budgets from some of the industry’s brightest minds. I’ve spent more time working with the Davids on challenger brands where I’ve learned being fiscally creative can make you capable of producing big ideas on any budget. And how being diverse helps you think outside the creative department. Applying insights from these experiences every day, makes me better.
Them: AT&T. BASF Corporation. Beaulieu of America. Citgo. Coca-Cola Company. DeVry University. Florida Tourism. GTE. Golden Cat Corporation. Lasalle Federal Savings Bank. Loyola Medicine. MacGregor Golf Company. Peterbilt Trucks. Papa John’s Pizza. Mohawk Flooring. Mid-America Bank. MasterCraft. OU Medicine. Princecraft. Prairie Heart Institute. Rock City. Sears: Craftsman, Kenmore brands. Shaw Floors. Suntory Water Group. United Federal Credit Union. Whirlpool Corporation: Whirlpool, KitchenAid, JennAir brands.
Kudos: Communications Arts. CLIO’s. Emmy. American Advertising Awards (ADDY’s). Graphis Advertising, Design and Poster Annuals. Print Design Annuals. Creativity Annuals. US Ad Reviews, NY Festivals. Show South. Chicago Creative Club. Milwaukee 99 Shows. Mom’s Fridge. Adweek. Advertising Age. Creativity Magazine. Adcritic.com. Adsoftheworld.com. T.B.D.
Goals:
Defy mediocrity. Be happy.
Full disclosure, I have no formal experience schooling cyclists or dogs. I do however possess the know-how to offer some ace tips. Creative direction and ideation on the other hand, is the playground I work in. Whatever your interest or curiosity, please reach out. I’m always happy to talk about any of my 3 above-mentioned passions in life.
> michael@scalisecreative.com 423.503.7554